The History Of Fashionable Clothing Brands In USA
Thursday, June 10th, 2010Fashion and clothing is historically a universal interest. In the biblical story of Joseph, his father’s favoritism was evidenced in a many-colored coat. In China’s early art, their emperors are clothed in beautifully and ornately detailed robes. And who could forget the powdered wigs, buckles, tights and frills worn by rich European men in centuries past? Though the look has changed, people have not, and fashionable clothing brands in USA are doing their part to carry on an old tradition.
The USA’s early immigrants brought with them the styles they were used to. The styles changed, but the immigrants were more concerned with survival than what the lords and ladies were wearing to the ball. That phase, too eventually passed, but survival and ruggedness has always been a landmark of American style.
The major American style icon today, the blue jean, was created with the needs of hard-working physical laborers in mind. The denim fabric and rivets were to make a hardy, long lasting pair of work pants. The new pants were patented in 1873 by Levi Strauss & Co.
Van Heusen, represented in Geoffrey Beene, Gant, Izod and Van Heusen brands, had its birth in the working class of coal miners in Pennsylvania. Its first garment was flannel shirts sewn by the founder’s wife and sold from a push cart in the 1880′s. Today, Van Heusen markets higher end business casual and suits.
The puffy, goose down coat worn for its style and warmth was designed by Eddie Bauer in 1936. It was originally meant for hunters and other outdoorsman, but within six years he had a contract with the US Army Air Corps for goose down products.
In the USA, if a person inherits millions, they are not as admired as those who earn their millions through hard work. This attitude carries on the preference for a rugged and rough characteristic. Casual wear has been the catalyst for old and new brands alike. The malls are filled with T-shirts and jeans. This style has affected the rest of the world as well. Comfort and function have set the pace in societies where fashion had always bowed to form and practically ignored a garment’s function.
With the survival phase in the past, the laborer’s look has evolved. Jeans are paired with dress shirts and suit coats, with plain T-shirts underneath. International runways commonly demonstrate this typically American style with T-shirts and classic jeans.
American style is represented by such brands as Abercrombie & Fitch, Pacific Sunwear, Aeropostale, Zumiez, Tommy Hilfiger, American Eagle Outfitters and The Gap. Designers like Calvin Klein and Liz Claiborne bring American casual and working style to the world. As long as people want comfortable and trendy clothes, the world will be supplied with fashionable clothing from brands in the USA.
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